Why are tinted serums so popular?

Make-up enthusiasts the world over are increasingly turning to tinted serums to achieve a fresh, luminous complexion. What are these products, and why are they so popular? In this article, we'll explore the reasons why tinted serums are so popular today.

1. Tinted serums: combining skincare and make-up

Tinted serums represent the perfect balance between skincare and make-up. They offer the light coverage of a lightweight foundation while providing the benefits of a moisturising serum. It's an ideal all-round solution for those who want to even out their skin tone while taking care of their skin. Unlike traditional foundation, tinted serums won't clog pores, keeping your skin looking beautiful.

2. The no make-up trend

We're currently seeing a real trend towards no make-up, where the emphasis is on a natural look. Tinted serums fit perfectly into this trend, offering light coverage that subtly conceals imperfections while letting the beauty of your skin shine through. It's an ideal choice for those looking for a natural, effortless look.

3. Ease of application

Tinted serums are quick and easy to apply, making them an ideal choice for those who prefer a light make-up routine. You can apply them with your fingers for a natural result, or use a sponge or brush if you prefer. Tinted serums are accessible, even for make-up beginners.

4. Active ingredients in the formulas

Today's consumers attach great importance to the presence of skin-benefiting active ingredients in make-up products. Tinted serums respond to this concern by including moisturising and nourishing ingredients in their formulas, such as hyaluronic acid. They take care of your skin while beautifying you, a feature much appreciated by those concerned about their well-being.

In short, tinted serums offer an ideal balance between light make-up and skin care, responding to the current trend towards natural make-up. La Crique offers a range of tinted serums that allow you to achieve a fresh complexion while taking care of your skin. Discover how these products can help you glow with natural beauty.