Why are tinted serums so popular?

Make-up enthusiasts the world over are increasingly turning to tinted serums to achieve a fresh, luminous complexion. What are these products, and why are they so popular? In this article, we'll explore the reasons why tinted serums are so popular today.

1. Tinted serums: combining skincare and make-up

Tinted serums represent the perfect balance between skincare and make-up. They offer the light coverage of a lightweight foundation while delivering the benefits of a moisturizing serum. It's an ideal all-round solution for those who want to even out their complexion while caring for their skin. Unlike conventional foundation, tinted serums won't clog pores, preserving your skin's beauty.

2. No make-up trend

We're currently witnessing a real trend towards no-make-up make-up, where the emphasis is on a natural look. Tinted serums fit perfectly into this trend, offering light coverage that subtly camouflages imperfections while letting the beauty of your skin shine through. An ideal choice for those seeking an effortless, natural look.

3. Ease of application

Application of tinted serums is quick and easy, making them an ideal choice for those who prefer a light make-up routine. You can apply them with your fingers for a natural result, or use a sponge or brush if you prefer. Tinted serums are affordable, even for make-up beginners.

4. Presence of active ingredients in formulas

Today, consumers attach great importance to the presence of skin-benefiting active ingredients in make-up products. Tinted serums address this concern by incorporating moisturizing and nourishing ingredients into their formulas, such as hyaluronic acid. They take care of your skin while beautifying you, a feature much appreciated by those concerned with their well-being.

In short, tinted serums offer an ideal balance between light make-up and skin care, responding to the current trend towards natural make-up. La Crique offers a range of tinted serums that give you a fresh complexion while caring for your skin. Discover how these products can help you glow with natural beauty.