Application focus
Reactive pH
When applied, the pH Reactive Lip Balm Pencil is transparent. Upon contact with your lips, its formula reacts to their natural pH to reveal a unique color that is specific to each person. The shade evolves from a delicate pink to a more intense fuchsia, while remaining natural and luminous.
Its melt-in texture glides on easily and blends into the lips without feeling heavy. In a single step, lips are moisturized, smoothed, and enhanced for a "better-than-your-lips" effect that lasts all day long.
Usability test on 53 people over 28 days: 96% overall satisfaction, 98% found the application easy to use, and 94% found the color bright and striking.